A highly recognized and loved sketch of the precious Gerber Baby is my Show & Tell this week.
I got this sweet lithograph quite a few years ago. The envelope indicates a lady from Charleston, W Va. received it from Gerber Products Co. in Fremont, Mich. back on June 23rd, 1942.
Ever wonder who that sweet little baby is?
From the Gerber website:
The Gerber baby—the face that launched a brandThe tousled hair, the bright eyes, the round, pursed lips. The Gerber baby is recognized all around the world. So who is this special baby?
People polled throughout the United States surmised that the Gerber Baby had to have grown up to become someone famous: Guesses ranged from movie stars Humphrey Bogart and Elizabeth Taylor to Senator Bob Dole. But mystery novelist and retired English teacher Ann Turner Cook knows the real answer. Because she is the Gerber Baby.
The back-story on the Gerber BabyIn 1928 Gerber was looking for a face to represent a baby food ad campaign. The baby Ann Turner Cook posed for artist Dorothy Hope Smith. Her simple charcoal sketch competed with lots of portraits, including elaborate oil paintings. (Smith offered to finish the sketch if it were accepted.)
Whether it was the simplicity of the drawing or the cuteness of the baby (or both!), the judges fell in love with the adorable cherub face of Ann Turner Cook. They were so taken with it that Smith didn’t have to finish the sketch. Gerber used it just as it was.
The illustration became so popular that Gerber adopted it as its official trademark in 1931. Since then the Gerber Baby has appeared on all GERBER packaging and in every Gerber advertisement, making Ann Turner Cook the world’s best-known baby image.
Joining Cindy @My Romantic Home for Show & Tell Friday